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Brief: Create stories that portray Adidas as an innovator and pioneer.
The Idea: Make some short docs that are so good no one will think they are ads.
Adidas X ESPN: Pioneers
The Flop
This project was ESPN's first foray into digital branded content and they gave me an open slate to work with. I dove into the history of Adidas, looking for stories that I thought I could tell with a fresh angle. I concepted, wrote, and directed two films for them.
A Town Divided
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