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The Brief: Kids don't like baseball anymore. Can you make kids like baseball again? 

The Idea: That's a tall order. If anything can do it, it's YouTube. Launch an ambitious slate of longform original content that targets a younger and more diverse audience under the brand MLB Originals.

First Two Seasons: 

-70 pieces of original content


-1.5M hours of watch time 

2 Webby Honors

Favorite doc-style piece:

This profile of Vanderbilt University's pitching factory.

Favorite Talent:

J Balvin takes the cake. It's been a special challenge figuring out how to market MLB Originals to a bilingual audience. Balvin was the first name we had on our big board and we finally got him for Hispanic Heritage Month 2021.  

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