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The Brief: Kids don't like baseball anymore. Can you make kids like baseball again?
The Idea: That's a tall order. If anything can do it, it's YouTube. Launch an ambitious slate of longform original content that targets a younger and more diverse audience under the brand MLB Originals.
First Two Seasons:
-70 pieces of original content
-20M+View
-1.5M hours of watch time
2 Webby Honors
Favorite doc-style piece:
This profile of Vanderbilt University's pitching factory.
Favorite Talent:
J Balvin takes the cake. It's been a special challenge figuring out how to market MLB Originals to a bilingual audience. Balvin was the first name we had on our big board and we finally got him for Hispanic Heritage Month 2021.
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