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Brief: Opening Day is one of the few times that fans watch the games of teams other than their own. Create a way for fans to celebrate Opening Day together. 

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The Idea: Coachella meets baseball, on Twitch! 

MLB Major Fest

We relaunched MLB's Twitch channel on Opening Day 2021 with Major Fest: A first-of-its-kind all-day streaming event. 

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We roped in more than 20 guests, celebs, and influencers from across the music, gaming, fashion, and baseball worlds to talk pop-culture and pop flies. 

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Some people noticed...​

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We landed on the Twitch homepage and pulled in 275k streamers who watched 1.75M minutes of content. 

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It was the single most successful day on MLB's Twitch channel by every possible metric.  

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Hope you'll join us next opening day! 

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